About Us – RicRac Road

Welcome to RicRac Road, where fashion meets individuality, and every piece tells a story.

Founded by Kellie, RicRac Road emerged from a lifelong passion for dress collecting and a desire to create clothing that makes women feel truly special. With a background in Information Technology, Kellie took a bold leap into the fashion world, launching the brand just two weeks before the first COVID-19 lockdowns. Despite the challenges, her commitment to crafting "clothes to make you feel good" resonated with many, turning RicRac Road into a beloved label for those seeking unique, event-ready attire.

At RicRac Road, we believe in the beauty of small-batch collections. Each piece is thoughtfully designed to ensure quality, exclusivity, and timeless appeal. Our styles often blend classic silhouettes with playful twists, resulting in garments that are both versatile and memorable. We take pride in our Australian roots, drawing inspiration from the vibrant culture and landscapes that surround us.

Our journey is deeply intertwined with our community. We cherish the stories shared by our customers—whether it's wearing a RicRac Road dress to a wedding, graduation, or a first TV appearance. These moments inspire us to continue creating and evolving. Kellie's dedication to progress is evident in her designs, often revisiting and refining popular styles to enhance their fit and appeal.

The name RicRac Road itself is a nod to nostalgia and creativity. Inspired by the zigzag ribbon used in traditional sewing, it symbolises the brand's commitment to adding a unique twist to every design, celebrating individuality and the joy of self-expression.

As we continue to grow, we're excited to expand our size range, ensuring that more women can experience the confidence and joy that comes with wearing RicRac Road. Our participation in events like the Brisbane Fashion Festival showcases our dedication to vibrant, colorful designs that are perfect for the warmer months and special occasions.

Thank you for being part of our journey. We invite you to explore our collections and find pieces that resonate with your personal style and story.